Why is being relatable so important?
I cant not stress how important it is for people to relate to your music. When people relate to your music on some level they will feel more connected and in return want what you’re selling-whether its music/merch/concert tickets etc.
People love stories! They want empathy from those around them so they feel understood and that can create strong emotional bonds between them and your music!!!
5 ways to make you audience relate to you!!
Most people cant relate to a superhero , or to some extraordinary individual who has all the money and power, so don’t be afraid to be yourself. There are way more normal people on this planet then there are superhero’s, trap stars or music moguls. BE YOU. We were all blessed with a gift at birth; a gift that no one else will ever be blessed with , and that gift is that we are one of a kind. We are our own unique being and no one can ever be exactly like us. Embrace your uniqueness and one of a kind personality. Some people might not like you. Some people might not relate to you, but the people that do , I guarantee they will rock with you as long as you continue to put out relatable content.
Not everyone has a bunch of money, or has the nicest house and cars. Most people are just regular citizens struggling to get by like the rest of us. Most people struggle with the same things you struggle with on a daily basis. Don’t be afraid to talk about the things you go through. Struggles with relationships, family issues, fall outs with friends etc. Real people deal with real problems everyday, and if you can tap into that and make relatable content, people are more likely to connect with your music. The three types of content that most often get shared are funny, emotional or relatable. If you can produce content that tap into all three of those categories; you will for sure find success.
One of the things that has made YOUTUBE so successful is how easy you can relate to the creators. They are just regular people. It’s harder for people to relate to actors on TV shows or movies, because its hard for us to imagine being that person.
As an artist, you have the opportunity to paint from your experiences and put these emotions into pieces of art. The more experience a person has in life increases how relatable their music can become. Don’t hold back, talk about everything you have went through, talk about your dreams and aspirations and everything you want to go through. Nothing is off limits.
2. Support a Cause
Supporting a cause or writing about a certain issue can benefit you in so many ways. Not only will it give you content that people can relate to, but it makes it easier to find an audience that will support it. If you have a song that touches on your struggles with mental health, then you can target an audience that deals with those same struggles. There are countless hashtags strategies, Facebook groups, forums and communities dedicated to mental health. You have a much higher chance to get someone in a mental health community to listen to your song talking about your struggles with mental health versus trying to get someone in a hip hop community to listen to your song about hip hop.
We all have situations we have went through. We all have had traumatic things happen to either us, or people who we are close to. These experiences affect our day to day lives long after they occurred. Memories, sounds, smells and sights are stored in our sub conscious mind and affect the way we think without us even knowing it. You may have been in a abusive relationship or the victim or a drinking and driving accident. Someone in your family may have died from cancer or another terminal illness. All of these are topics you can write about. Millions of people worldwide have dealt with these same things and your song might help them heal or bring them some peace or joy.
When you sit down to write music, envision the end product. What do you want your song to say? What do you want your music to stand for? How can your song make a difference or change someone’s life? Music has the power to speak directly to people’s souls and transform them. When music connects with one’s spirit in this way it can help heal or empower someone emotionally.
3. Get Emotionally Involved
It is important to become emotionally involved not only in your music , but in anything you wish to be successful in. Once you become emotionally involved and start to honestly believe in your self and your vision, you sub-conscious mind will begin to manifest your thought and eventually produce them outward into physical reality. Everything I want to happen I have to believe it with all of my heart. I have to be emotionally involved.
Emotion is energy. Everything around us is energy. Everything we feel, everything we see and everything we do is energy. When you hear that song that gives you goosebumps every time it comes through the speakers; that is energy.
When you record your music, you need to bring that energy into the vocal booth with you. What ever emotion you want to invoke in your listener, that is the type of energy you need to bring. If you are recording a sad song, you need to stir up those sad emotions before you record your vocals. I want you to think about the saddest memories you have; all the heartbreak and all the death. I want you to be almost in tears when you go to record your vocals. That is how you get people to relate to your music. You want them to hear the pain in your voice. You want to put them in your shoes, and that is how you do it. If you want people to be happy when they listen to your music, you need to really be full of joy when you record. The emotions you are feeling when you record will be the emotions your audience feels when they listen.
You can write the best song in the world. It can have a million dollar message with years of pain and heartbreak weaved throughout the bars and melodies, but if you cannot properly deliver that message; it will not resonate with anyone. I cant stress how important your delivery is. Not just your flow but your actual cadence. If you cant convey emotion into your delivery; you are going to have a hard time getting people to really relate to your music.
4. Get Personal on Social Media
Social media give fans a chance to get up close and personal with their favorite artist. Take advantage of the these platforms and give your fans a chance to get to know you. Share your story. Talk about your past and dreams for the future. Talk about struggles you have dealt with and obstacles you have overcame. People love a good story. Craft your story into a message that represents you and what you want your brand to stand for. I’m not saying you have to share everything, but share enough to let people get a picture of who you are and what you stand for. People don’t buy products, they buy stories. When people like you as a person and enjoy the story you tell, they will buy into whatever you are putting out.
Did you just recently start making music? Do a daily vlog or post and let people watch your journey. Let people be apart of your recording process and post behind the scenes studio videos. Are you doing something else besides music; like school or a 9-5? Show people what a day in your real life is like. People love getting to know creators they like. If you release the content; they will consume it, and if you don’t release the content; someone else will.
5. Be Vulnerable
People relate to vulnerability because we all have those moments where it feels like the world is crashing down. It’s nice to know someone else has felt that way too and they’re willing to share their story with you.
Be emotionally vulnerable in front of others even though sometimes its really hard! The feeling inside knowing someone else knows exactly what your going through is powerful!!!
Thank you guys for taking the time to read the article. I hope that you can take some of these tips and use them to build your audience. I love everyone of you and wish you all success in what ever it is you want to pursue. Until next time Crock Pot.
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